Vera Bradley Recalls Toys Due to Choking Hazard

Customers are advised to take the bear ring rattles and bunny stuffed toys away from their children immediately and return them to Vera Bradley for a full refund.

Vera Bradley baby toys recalled due to choking hazard. Credit: Vera Bradley
Vera Bradley baby toys recalled due to choking hazard. Credit: Vera Bradley
by Jamie Cura

The Consumer Product Safety Commission released the following information on Vera Bradley toys recently recalled due to choking hazards. No injuries have been reported at this point.

Name of product: Vera Bradley Bear Ring Rattles and Bunny Stuffed Toys

Hazard: The pom-pom tail can detach from the body of the bear rattle and the bunny, posing a choking hazard to young children.

Description: This recall involves all Vera Bradley Bear Ring Rattles and Bunny stuffed animal toys. The products are made of cotton and fleece.  The bear ring rattle has a white teddy bear head, arms attached to an O-shaped body with a green, blue, brown and pink crisscross pattern design rattle. The bear ring rattle measures about 4.25 inches in diameter. The bunny is 10 inches tall from the top of its head to the bottom of its foot and was sold in three printed patterns. The “Bunny in Lilli Bell” has green vines with pink and orange flowers on the body, limbs and the back of the ears. The “Bunny in Lola” has a crisscross geometric pattern on the arms, legs and ears of the white headed bunny with a floral print body. The “Bunny in Tutti Frutti” has a green with a pink and yellow floral printed pattern fabric covering whole body. All of the recalled rattles and bunnies have a white pom-pom tail on the back of the item. The name Vera Bradley is marked on a tag attached to each item along with the following serial numbers:

  • Bunny, Lola: 007590013357145
  • Bunny, Lillie Bell: 0000630012803140
  • Bunny: Tutti Frutti, 0000630012803142
  • Bear Ring Rattle, Lola: 007590013234135


Vera Bradley received two reports that the pom-pom tail detached from the product.  No injuries have been reported.

Remedy: Consumers should immediately take them away from young children and stop using these recalled products and return them to Vera Bradley for a full refund.

Sold at: Vera Bradley retail stores, department stores and specialty gift shops and online at www.verabradley.com and other online stores from September 2012 to January 2014 for between $12 and $19.

Manufacturer: Vera Bradley Designs Inc., of Fort Wayne, Ind.  

Manufactured in: China

Consumer Contact: Vera Bradley toll-free at 888-855-8372 from 8 a.m. to 9 p.m. ET Monday through Friday and 8:30 a.m. to 5 p.m. ET Saturday and Sunday or online atwww.verabradley.com. Click on Product Recall for more information.                       


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