Health & Fitness
Candy Crush Saga
The creator of Candy Crush Saga appears to be going public.
According to the Wall Street Journal, King, the maker of Facebook’s most popular game, recently hired JPMorgan Chase & Co., Credit Suisse Group AG and Bank of America Corp. to prepare an IPO. The pricing and the timing of the Initial Public Offering have not been finalized.
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A spokesman for King said that the company hasn’t officially decided to go public yet but that it was an option that they were considering.
The spokesman said: “King’s success and growth presents numerous opportunities for the business to develop further, and one option would be to take the company public. However, while it’s an option for the future, we would not comment on when we could consider making such a decision.”
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Bloomberg notes that Candy Crush Saga has more than 45 million users and is currently the most popular game on Facebook. That, however, doesn’t mean that the IPO will be successful. Zynga, the maker of games like Farmville, has seen shares decline 71 percent since it went public in 2011.
In addition to Candy Crush Saga, King also boasts games like Pet Rescue Saga and Farm Heroes Saga. The company said that it had 70 million daily users last month.
The mobile gaming market has been increasing steadily in recent years. Market researcher PwC reports that more than the industry sold more than $8.8 billion in 2012 and is expected to grow to nearly $10 billion this year.
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