Vacant Spaces: Trader Joe’s Says No to 45 N. Broadway

An occasional feature - as vacant spaces surface - asking what the community would like to see open in Tarrytown and Sleepy Hollow.

Last month, we opened up the , and sure enough, the most votes came for a Trader Joe’s. Among other ideas of note were a Zeytinia’s (as seen in Croton), seasonal pop-up shops, moving the here to solve the parking/handicapped problem, and an indoor farmer’s-market-style grocer.

First, to address the burning question of how much is the asking price here, listing agent Aries, Deitch and Endelson cites it as $35/square foot/year, which at a total of 11,770 square feet divided over two floors comes to a whopping $411,950 annually or $34,329/month paid to owner Ed Coco of Coco Management in Tuckahoe, NY. Gasp. Could it be so?

We called and left messages for both Mr. Deitch and Mr. Endelson of the firm, which remained unreturned at the time of posting. There is the option offered of dividing the space into two leases but then it’s less attractive to someone like a grocer who would require the storage.

So, as one reader mentioned in the comments, only a big nationwide chain, like Trader Joe’s, could manage such a price, if even. Since our , we thought this space (a shoe chain in its former former life) might be our only hope at winning a branch of this funky, fresh market. So we called the PR department in order to ask what it takes to get Joe to come check out our village already?

No dice.

“Amy,” who said company policy has it that she can't disclose her last name, also said this privately held company doesn’t disclose its criteria for scouting out new locales. She said Trader Joe's looks at general market research of the growth of other stores and the growth of their own store. The required square footage of their markets is usually in the range of 12,000 to 14,000. They don’t go larger and don’t do any smaller boutiquey style shops. But at nearly 12,000 square feet at 45 North Broadway, we are….so close!

We didn’t mention our village's parking crisis to Amy, but Amy said the numbers of parking spaces was something that’s required by the municipality in question not the store itself. We should have mentioned to Amy that the realtor – did they sit on the sidewalk with a counter? – boasts a 17,585 cars-per-day exposure!

In our area, Amy said “we have no plans for the time being,” the time being meaning within their two-year plan. Would customer letters help? (This writer has to admit she's written one). “We do catalogue all the letters we get as far as noting population desires and such, but it doesn’t make the store come to any area any faster.” Ah well. We shall persevere.




Penny Herbert December 07, 2011 at 04:39 PM
How about a Mrs. Greens?
Krista Madsen December 07, 2011 at 04:45 PM
Hard to believe anyone could manage such rent. It's not Manhattan, and even there is a stretch.
Bjorn Olsson December 07, 2011 at 05:52 PM
$35 per square foot sounds a lot lower than Manhattan prices. Seems a tough spot for another grocer now, CTown provides a lot more in terms of organic, international etc after the revamp, which is probably a big reason why Tarrytown Gourmet had to throw in the towel. You'd have to net about $1,000/day just towards rent. Probably not impossible, but a big nut to crack. A Trader Joe's sounds like a fun idea and would drive a lot more traffic than any of our existing grocery stores, probably, but the logistic challenges would be big. I imagine you'd need a loading dock for tractor trailers, which would take a big chunk out of the parking lot. Don't know if the village has the resources and/or will to actively try to attract businesses. If they chose to, it would most likely require an expansion of the parking lot in the back, decking it over. This has been discussed forever and would blast the biggest bottleneck for downtown business expansion out of the water, but it would require a big investment and strong voter support. Not all residents are in favor of a busier downtown, some prefer their village quiet.
Krista Madsen December 07, 2011 at 06:52 PM
True, Manhattan might not be as much but when you multiply it out it sounds just crazy. I agree, it's probably an impossible dream to get a TJoe's in there, and our C-Town definitely is doing a great job in that niche. Hard to imagine what store could work...
Phil December 07, 2011 at 09:41 PM
I think a Planet Fitness would be good at this location because we need a gym in this town. I also think a ShopRite would be good at this location because we dont have that many grocery stores in this town like we did before. Would this location be big enough for a planet fitness or a shoprite?
Robert Solari December 07, 2011 at 11:23 PM
My idea I think is the best. Having the Tarrytown Post Office move across the street. Then creating a new off street parking lot for all the Broadway Merchants. The only issue is who owns the Post Office Property? What kind of long term lease could the P.O. negotiate? Maybe the revenue from the new parking lot could go to the the store owner to off set the rent.
ANNE BARSCHALL December 08, 2011 at 04:22 PM
What we need in Tarrytown is a shoe store -- preferably one that has comfortable, durable shoes, rather than uncomfortable, fragile, fashionable ones.
Krista Madsen December 08, 2011 at 04:38 PM
I would love shoes here! This place used to be a shoe store. And they wouldn't need two floors so could divide up the rent at least...
JEF December 08, 2011 at 11:42 PM
What about a book store? We are in a community that loves books and learning -- and there could be a cafe that opens onto the street once again. It would be great for us and for all the EF students that are in town as well.
Lisa Winn December 09, 2011 at 09:31 PM
JEF: YES! Bookstore! And what a great place for it. Think of it: specializations in local history and local authors; author interviews; book-club activities for all ages; maybe cooking classes featuring cookbook authors (since the place has a kitchen); comfy chairs to read in; a good selection of current and classic fiction and nonfiction as well as a killer history, science and math section; maybe even study cubes for students! This could be a fantastic space for people to meet and connect over books and ideas! Yum. (Just have to fine the financial backing!)
Krista Madsen December 10, 2011 at 03:14 AM
Yes, I have to say Books would win over Shoes. But people will always need to buy shoes. Books are tougher these days...
Babsy December 10, 2011 at 03:54 AM
Tarrytown needs a good deli!!!
JEF December 10, 2011 at 03:10 PM
If someone could provide the financial backing, I can provide the sweat equity! I would love to give this community a book store. Anyone interested?
Robert Solari December 11, 2011 at 02:51 PM
$35,000.00 a month in rent! That's alot of books,shoes, and sandwiches you would have to sell. CtOWN killed the Tarrytown Markets business by adding hot food. Unfortunately this space will be vacant for some time. Let's not forget when Woolworth's went out of business this space was empty for years.
Lisa Winn December 11, 2011 at 06:17 PM
Robert, Agreed. 35,000 is excessive. But the possibility for the community to create and support a new indie business does exist. I give you the Saranac Lake model: http://www.amycortese.com/Buying_Underwear,_Along_with_the_Whole_Store.html
Krista Madsen December 11, 2011 at 07:06 PM
Also keep in mind that the option to divide into two spaces is possible, so I would assume half the rent is possible for a good amount of square footage which might be sufficient for books, shoes, etc. Still..a lot for anyone these days.
Robert Solari December 11, 2011 at 10:15 PM
Easier said then done. To divide the space into two or three stores would cost a fortune. That would mean cutting route 9 and installing separate Electrical, water, and Fire systems. I doubt the landlord is willing to do that. Not to boot pay for the cost of everything else. How about an Open Door? They seem to be the only ones with the funds these days.
Phil December 11, 2011 at 10:42 PM
yea thats what i been saying Tarrytown needs a good deli and i think a perfect deli would be in the walgreens shopping center since there is plenty of parking, walking distance for the community, and close to the train. As of now I think there is 2 or 3 spaces for lease.
Sleepyrules December 15, 2011 at 01:22 AM
Make it an immigration Center for illegals so that the Government would pay for it.
Jae April 10, 2012 at 01:10 PM
I agree 200% with Phil- We need a GYM!! I would love TJ to open, but I doubt it will happen. I do enjoy my quiet town
Jae April 10, 2012 at 01:18 PM
what we need is a GYM with the works. Am I the only person needing a REAL gym in town? New York Sports Club or Planet Fitness would work. We already have PLENTY groceries, DELI (mint), a brand new STOP/SHOP.... that's plenty :)
Krista Madsen (Editor) April 10, 2012 at 01:47 PM
That's a good question - are people generally satisfied with the Y or do they go elsewhere for their gym needs?
ANNE BARSCHALL April 10, 2012 at 06:25 PM
We need a shoe store. We already have the YMCA & the JCC. We don't need a gym.
ANNE BARSCHALL April 10, 2012 at 06:26 PM
Also, we have the tae kwon do place, the place that offers ballroom dancing, and a place that offers yoga classes, all of which offer a great workout.
Jae April 10, 2012 at 07:17 PM
I guess people are happy with YMCA/JCC, I’m not one of those people. I'm signed up in the City because i do not respect the lack of customer service at the Y and/or good and knowledgeable instructors! A SHOE store, really?! you can go to Ossining to the Marshall's shoe store...just saying!
Pullsnopunches April 10, 2012 at 08:29 PM
That store was a woolworth>>
JIM November 24, 2012 at 02:46 PM
what we need in this location is an "old school" butcher!!!! a real down home local butcher.


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