Last month, we opened up the , and sure enough, the most votes came for a Trader Joe’s. Among other ideas of note were a Zeytinia’s (as seen in Croton), seasonal pop-up shops, moving the here to solve the parking/handicapped problem, and an indoor farmer’s-market-style grocer.
First, to address the burning question of how much is the asking price here, listing agent Aries, Deitch and Endelson cites it as $35/square foot/year, which at a total of 11,770 square feet divided over two floors comes to a whopping $411,950 annually or $34,329/month paid to owner Ed Coco of Coco Management in Tuckahoe, NY. Gasp. Could it be so?
We called and left messages for both Mr. Deitch and Mr. Endelson of the firm, which remained unreturned at the time of posting. There is the option offered of dividing the space into two leases but then it’s less attractive to someone like a grocer who would require the storage.
So, as one reader mentioned in the comments, only a big nationwide chain, like Trader Joe’s, could manage such a price, if even. Since our , we thought this space (a shoe chain in its former former life) might be our only hope at winning a branch of this funky, fresh market. So we called the PR department in order to ask what it takes to get Joe to come check out our village already?
“Amy,” who said company policy has it that she can't disclose her last name, also said this privately held company doesn’t disclose its criteria for scouting out new locales. She said Trader Joe's looks at general market research of the growth of other stores and the growth of their own store. The required square footage of their markets is usually in the range of 12,000 to 14,000. They don’t go larger and don’t do any smaller boutiquey style shops. But at nearly 12,000 square feet at 45 North Broadway, we are….so close!
We didn’t mention our village's parking crisis to Amy, but Amy said the numbers of parking spaces was something that’s required by the municipality in question not the store itself. We should have mentioned to Amy that the realtor – did they sit on the sidewalk with a counter? – boasts a 17,585 cars-per-day exposure!
In our area, Amy said “we have no plans for the time being,” the time being meaning within their two-year plan. Would customer letters help? (This writer has to admit she's written one). “We do catalogue all the letters we get as far as noting population desires and such, but it doesn’t make the store come to any area any faster.” Ah well. We shall persevere.